Marketing Support

Marketing Strategies

Very few brands and products appeal uniformly to all of the market, and strategic marketing initiatives require identifying your strongest customer opportunities and developing strategies to leverage the messages, pricing and marketing channels most appropriate for the desired targets. 

Branding & Messaging

Decisions around energy, energy technologies, buildings, and sustainable product decisions are made in a completely different way than consumer packaged goods.  You need a marketing firm that understands this.  We help you build a message hierarchy that ties your value proposition and whole offering together in a way that will ressonate with your target customers and channels. Our company branding and product messaging efforts can get your firm on more shortlists and improve the conversion process from awareness to sales and position their brand for future success. We can aid with early-stage concept testing on advertising creative, as well as overall messaging and positioning for marketing efforts. (Learn more about our brand research services)

Web, Print Collateral and Trade Show Presence

Great solutions and company messages deserve strong imagery to tie them together.  Our award winning partners in print and web design will bring you collateral that sets you well ahead of your pack.  Our emphasis in all of our marketing collateral is on on information architecture and usability, tied in with the customer and channel targeting work, ensures that your sales tools will help your people convert.  Our trade show booth work brings the best in 3-D marketing together to create a strong draw for the attendees and give your sales teams the chance to leverage your investment.

Customer Loyalty Programs

Strong strategies include an emphasis on the customer base you already have.  In addition to helping your research your current customer loyalty and satisfaction (learn more), we can help you establish strong customer loyalty programs and upsell/cross-sell opportunities.  We can support customer events, customer newsletters, and specialized promotions into your current customer base.