Market Research

NextGen employs a variety of qualitative and quantitative methods to provide actionable customer segmentation research.

Market Sizing and Projection

You need solid information about market opportunities to drive strategy, product and marketing decisions. Our market sizing studies draw from a variety of techniques to give you the results you need to make appropriate decisions or promote your market opportunity to prospective investors, acquirers or market partners.

Message Audits

You need to understand which messages resonate with your key audiences, and how they perceive your firm.  We help you evaluate your brands by traditional metrics like awareness level or product affinity, and moves beyond to capture other product dimensions of brand leadership that have been demonstrated to drive recommendation and purchase consideration. Our evaluation establishes how well your current message supports your fundamental brand positions in the markets you wish to serve. 

Customer Satisfaction Survey

Customer satisfaction represents an important feedback mechanism for brands to determine how they have performed with the real source of money - customers.   Our approach to customer satisfaction gives you the real insights you need to make positive changes to the customer experience. We can also use the process to generate the testimonial for your company promotion.

Brand Launch Testing

Launching a new product offering, brand position or corporate image can be an expensive and time-consuming proposition. For a moderate investment, concept testing reveals whether the product, service or position appeals and resonates with the intended audience. This evaluation provides critical insight into methods for increasing market acceptance and potential liabilities that could result in an unsuccessful roll-out.

Product Development Research

Product design and evaluation research incorporated early in the development cycle can help you build a product that customers will value, and shape how you market the product.  We can access customer needs and wants early in the process through benefit mapping and use cases, helping you understand the market potential for particular features you are considering in your development plan.  We can test product and service configurations and pricing across target customers to help you hone your development choices. We can also aid in late-stage development efforts to help resolve usability questions and feed into your product launch efforts.

Product Pricing

When a category is new or emerging, less marketplace information is available to suggest how to price a product or service.  Our research helps you sort out those dynamics and establish the true price sensitivity of your target audience.  We help you price for value and position a new or existing product for success.